Based on my findings, I believe Coral Divers is in a decreasing state of financials and diminishing competitive position. However, the new entrants will eventually cause decrease in overall industry profits. In the Bahamas this holds true, there are little restrictions to start up new businesses; however the amount of capital needed is more significant due to the taxation of imported goods. There may be multiple problems that can be faced by any organization. This is one of our guests favorite.
By adding diversity to the services offered at the resort it reduces the level of dependency on scuba diving alone. This property accepts cash only for all bookings where payment for the stay will be made on site instead of at the time of booking, and for all purchases made on site, including incidentals. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. We offer a wide variety of dive packages in combination with our accomodation. However, Greywell would need to find another means of income such as another Improving Existing Coral Divers Resort Greywell should look at running the business more efficiently to see where he can lower expenses such as operating costs and both fixed and variable costs. Weakness It is a family- run one-service business that is inefficiently operated.
Sodwana Bay has exceptional boat diving year round, with dive sites suitable for beginner to advanced divers. The other resorts also have more amenities and offer all-inclusive options, an increasingly appealing option for vacationers who appreciate knowing their vacation costs upfront. Based on my findings, I believe Coral Divers is in a decreasing state of financials and diminishing competitive position. According to Rascals, they believe that they could promote Coral Divers to achieve 90% bookings all year, which would be a 40% increase during the 6 months of slow season. The decision that is being taken should be justified and viable for solving the problems.
The issue at hand is whether Coral Divers should take on a potential growth… 999 Words 4 Pages Coral Divers Resort Introduction Mr. The result of this is that businesses offering scuba diving vacations to the market need to have a strong strategy in order to remain competitive. You really feel prepared after having completed the course. In this model, five forces have been identified which play an important part in shaping the market and industry. This trip includes 1- 2 snorkel stops and a stop over for lunch in Caye Caulker. The driving forces are making competition more intense. Deciding if they want to continue to offer the resort primarily as a diving location, or shift towards a resort with many family options, the next section will look at the possible advantages and disadvantages of working with Rascals and what changes would need to be made should Greywell chose to differentiate with a family focus.
Although there is some industry growth, the current marketing appeal of a diving resort is facing high competitions from other leisure alternatives. Question 2: Why is management a more important success factor for ski resorts now, compared to 20-30 years ago?. The weaknesses of moving to New Providence Island would be the high costs of land and operations. If we consider the organizations that certificates as a supplier, they have no cap on the amount of people they certify. Staffers and instructors were all professional and friendly - always willing to chat and share their knowledge. The next strategy to consider is a differentiation strategy; one option is to become an appealing resort for vacationing families.
Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. Then, a very careful reading should be done at second time reading of the case. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. The weaknesses and drawbacks of this plan would include complying with all the renovations and updates Rascals requires. Hidden Coral Divers Club and Resort has designated areas for smoking.
By adjusting the resort to families, in order to appeal to them, Greywell would need to adjust his pricing and services to be an all-inclusive resort. Now before I go into too much detail about the picture and tell you my story, I need to give you just a little background information. This solution manages to post a positive profit in the first year of implementation Displayed in Exhibit 3. The clear blue water causes a high degree of visibility, so that you can spot colorful coral reefs and plenty of fish near the beach! Other family-friendly facilities are more in line with renovations and would not require as much effort from Greywell. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.
The current average age of a new diver is 36, and many of them have children. David was always willing to repeat or re-show anything we felt uncertain about and he did so with plenty of patience. The issue at hand is whether Coral Divers should take on a potential growth strategy, which consists of adding a family vacation portion to their resort, and an adventure diving aspect. Mexico Rocks For those families looking for a less expensive trip this is for you. The resort has a beachfront location, the rich resource of the ocean that is within close proximity and have developed a good reputation as a quiet and safe resort which appeals to vacationers looking to get away from busy tourist resort hotels. Are the driving forces causing demand for this service likely to increase or decrease? About Us Coral Divers has been in business since 2007.
Complimentary self parking is available on site. Over the past three years revenues have declined and Greywell. The company is looking for opportunities in the diving industry to find a unique niche and gain a competitive edge that will lead to an increase its revenues. The teaching was fantastic and the equipment was in good shape. It is said that case should be read two times. The company does not have a sustainable competitive advantage and would face stiffer competition in the future.
However, over the last three years, financial performance had fallen off. A key factor that affects the willingness of vacationers to spend their discretionary income on trips is the current economic conditions of their resident country. It is heavily leveraged making it difficult to get funding for further expansion while facing stiff competition. It would give families peace of mind by offering prepaid travel packages which are very up front and keep parents from having to worry about money throughout the vacation. Therefore, it follows that another implication of scuba diving being in its mature phase is that to compete with other businesses, Coral Divers needs to position itself accurately to appeal to the demands and preferences of those repeat customer.