. They were the first mover in many things such as expansion of its terminals at Dubai International airport, also the self check-in for passengers. It has been anticipated that the demand will grow across the globe. It is a great case study to those who are in to digital marketing and also for those who are interested in. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. Thus, application of various strategic tools significantly contributes in the strategic marketing management of Emirates. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost.
For instance, the trans-Tasman industry allowed the entity to earn marginal revenue to reduce costs incurred when the aircraft would have remained idle in Australia as the crew rested. However, the increasing complexities of the international airline industry were fueled, by the increasing competition in the market. On the other hand if the company uses the tactics to position itself as a unique product to a broader market, it is using the Differentiation Strategy, and if the company deals with the small number of customers with the product uniqueness feature, then this strategy is called Focus Strategy differentiation. In this way creating helping centers in Africa can help to capture the customers. Since marketing is a very sophisticated stream, the service industries have further added physical evidence, process and people.
While the well trained team is handling the situation they prioritized on monitoring every social channel and they also well listened and attended to every message, comment and tweet without any possible delay to provide the correct information with regards to incident. Opportunities: The company is acquiring new destination as well as the economic growth of Dubai provides an opportunity for the company to increase its overall sales. When the use of social media is increasing importance of every aspect of serving better to stake holders and managing situations have also increased. Furthermore, the Emirates Airlineshave been growing at the good rate, because it is expanding strategically around the world, by expanding its wings throughout all continentals. Emirates also has a website for cancellation of tickets, buying of tickets, rescheduling of the flight and drawing information about the various periodical offers and discounts.
People: Emirates airlines have a strategy of always focusing on customers. Hence, analysis of the marketing strategy of Emirates will be helpful in identification of the strengths as well as weakness of the marketing strategy of the company. Extensive growth in number of the internet users and dependence on web has enabled the customers to access the global airline market. The procedures should be such that they would allow the management of the company to identify and eliminate the unnecessary and sunk costs occurring within the operations of the company…………… This is just a sample partial work. Emirates have been present on the popular social media sites for networking with the social media users.
To provide better service and market analysis successfully in an increasingly complex and information-rich society, company must need to use technology. General profile of the Airline Industry…………………………………………. Corporate strategy is the foundation of all the business strategies including the marketing strategy of the organization. Background The Middle Eastregion was not much developed,until the exploration of the black gold oil. This move helps them to show that they are the company with multinationals values and operated worldwide instead of focusing on routes in the Middle East. Since, it has been offering innovated and customer focused services and has consistency in the airline services.
. After defining the problems and constraints, analysis of the case study is begin. Stick to this schedule even if there is nothing new to announce, because it will show the media that you intend to share the latest information with them. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. They also get a chance to compare the services, price and values offered by different airline service provider before making purchasing decision Doyle, 2000. Therefore, the continuous growth, and offering the product innovation is important for the company.
Emirates, with the continuity of the same strategy, is planning to explore new emerging markets that have a potential to grow……………………………. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Additionally, it has been identified that the company has been emphasizing on maintain the global reputation for excellence in the industry. Therefore, the objectives are set which needs to be achieved by the company. AbdulQadir Molvi Submitted by Alph.
. Managing relationship marketing in the food service industry. It is the largest airline in the Middle East, operating over 3,300 flights per week from its hub at Dubai International Airport, to more than 148 cities in 78 countries across six continents. Strategic management activities include development, communication as well as implementation of the strategic plan. . Recommendation for Emirates Emirates success in the trans-Tasman route lies in generating efficiencies in its long-haul distance Europe-Dubai- Australia — New Zealand.
Geographically, Emirates is very well positioned in Dubai, which it also uses as a strategic point due to the access that the region creates in reaching other countries including Europe, Southeast Asia, the Middle East, Oceanic and part of Africa. . The media statement went out quickly after the incident. Strategic management of an organization is responsible for designing a plan for implementing the strategies. However, it must consider the new competitors for development of the marketing plan. Recommended Strategy: Thus, this would allow the company to trail-blaze the entire industry by securing a leading position in the entire airline industry.
. Every global operation and service is looked after by the management and priority is given to customer services. The principles of strategic management focus on considering different parts of an organization as whole. The company must focus on development of innovative marketing strategies for capturing the growing number of international customers. After having a clear idea of what is defined in the case, we deliver it to the reader.